Siglo a catalyst for digital and financial inclusion

Mei 08, 2018

WHAT IS SIGLO?

Siglo is the future of mobile transactions and connectivity in high growth markets, where increased access to networks is paid by brand sponsors. Siglo is a catalyst for digital and financial inclusion.

PRESENTATION VALUE

Siglo facilitates digital and financial inclusion in emerging markets by allowing mobile application users to use their protocols to gain value and exchange for increased mobile access and other goods and services. Users collect this value by sharing their attention, and when they choose, choose data or opinion, and then resolve them with mobile connectivity in the form of uploading airtime with mobile operators. The first program that uses the Siglo protocol is called Pig.gi and monetizes consensual data usage and gives this revenue to 1 million registered users in Mexico and Colombia.

USE CASES

The Siglo Protocol will facilitate transactions between users, stakeholders who wish to sponsor this user's connection, and suppliers such as mobile operators. More than 70% of the world's mobile phones are prepaid and individuals in emerging markets struggle to have consistent connections, mainly due to the high costs. On the other hand, brands and other stakeholders are willing to become sponsors of increased connectivity in exchange for user attention, consumer insights, or even brand surveys. The first program to use the protocol from day one is called Pig.gi, currently operated in Latin America, with millions of registered users earning reward coins and spending on airtime top ups and other digital or offline products. . Most of these users have never had a traditional bank account carried out by a mobile financial transaction for Pig. GI. After extensive testing and build-up of the protocol, Siglo will be open to other applications to use, with the purchase of a small portion of Siglo tokens.

TEAM

Currently there are 14 people from 6 countries between Siglo and Pig.gi teams. These include technical, commercial and sales development teams, campaign management, content providers for Pig.gi, and marketing.

Joel and Isaac Phillips were the brothers and founders of Pig.gi and Siglo. They visited more than 50 countries, mostly emerging markets with prepaid connections. They spent the last 3 years running and operating with a company in Mexico. It is important to go beyond theory and to be on the ground in emerging markets to understand how users live, think, connect, and consume the Internet. At the same time, the work with service providers, brands and even mom and pop stores in emerging markets is very different than highly developed.